How it works
My web design process — four simple steps
Four steps, no mystery, no jargon. You should always know what's happening, what it costs, and why. Here's exactly how working together goes — from first chat to a phone that rings more often.
Step one starts here
Start with a free, no-obligation conversation
The whole process begins with a simple chat — no hour-long forms, no sales pitch. Tell me a bit about your business and what's not working, and I'll give you a straight answer about whether a new website is actually your best move.
I'll be honest about what it would realistically cost and what kind of results to expect. If something cheaper or simpler would do the job, I'll tell you — even when it costs me the work. You're not committing to anything by getting in touch.
- An honest assessment — whether a website is your biggest lever right now, or not.
- A realistic price and timeline — what it would cost and how long it would take.
- Funding pointers — including whether the €2,500 Trading Online Voucher could cover part of it.
- No pressure — worst case, you walk away with some free, straight advice.
No obligation · same-day reply
Start with a conversation
A quick line about your business and what's not working. No obligation, same-day reply.
- Step 01
A straight conversation about your business
Around 20 minutes — no charge
We start with a proper chat about your business — what you do, who your customers are, and where your work actually comes from right now. If a website isn't your biggest lever, I'll tell you. No charge, no pressure.
This usually takes twenty minutes, on the phone or over a coffee. I want to understand how you really win work, what the businesses you're up against are doing, and where the gaps are. By the end you'll have a clear sense of whether a new website is worth the money for you — and if it isn't, I'll say so.
- What brings in work today — referrals, Google, social, walk-ins?
- Who are you actually trying to reach?
- What would "this worked" look like in six months?
- Step 02
A clear plan and a fixed price up front
A day or two to put together
Before any building starts, you get a plain-English plan and a fixed price. You know exactly what you're getting, what it costs, and when it'll be done. No hourly meters ticking, no scope-creep surprises.
I write up exactly what I'd build and why — page by page — with one fixed price next to it. You can read it, sit on it over the weekend, and ask anything you like. Nothing gets built until you're happy and we've agreed the number, so there are never surprise invoices later.
- Exactly which pages and features — and why each earns its place
- One fixed price, agreed before any work starts
- A realistic timeline you can hold me to
- Step 03
Build a fast site that turns visitors into enquiries
Most of the two to three weeks
I build a fast, clean site focused on one job: turning visitors into enquiries. It's set up to be found on Google from day one, reads perfectly on a phone, and points every visitor towards getting in touch.
This is where most of the time goes. I build on fast, modern foundations, write or sharpen the copy so it answers the questions your customers actually ask, and put the local pages and Google groundwork in place so you can get found. You'll see the site come together as we go — not just at the very end.
- Loads in well under a second, on any device
- Local SEO and location pages built in, not bolted on
- Clear calls to action so getting in touch is easy
- Step 04
Launch, measure, and make the phone ring
Launch day, then ongoing
Launch is the start, not the finish. We track what's actually happening — where visitors come from, what they do, whether enquiries go up — and refine. The website was never the goal. More of the right customers was.
Before anything goes live I check it loads fast, reads well on a phone, and that every form and button does what it should. After launch I keep an eye on where visitors come from and whether enquiries are genuinely going up, and we adjust from there. You're never left wondering whether it's working.
- Simple, privacy-friendly tracking — no creepy stuff
- We watch real enquiries, not vanity numbers
- Ongoing tweaks only when they'll pay for themselves
2 to 3 weeks from conversation to live
No long projects. No disappearing for months.
You'll know what's happening at every stage. A clear brief, a fixed price, and a site that launches on time — then gets out of the way and does its job.
Start a conversationYour part
What I need from you to get started
Less than you'd think. You don't need a finished brief or a folder of ideas — that's my job. Here's all it really takes from your side.
- A bit of time up front — the first conversation, and a read of the plan before we begin.
- Whatever you already have — a logo, some photos, existing copy, and logins if you've got them.
- Honest answers — who your best customers are, what you charge, and what genuinely makes you different.
- One point of contact — usually just you. No committees, no chasing five people for sign-off.
My part
What you actually own when it's done
No lock-in, no monthly fee to keep your own website online, and nothing held hostage. When the work is finished, all of it is yours.
- A fast website that's yours outright — the site, the domain and the content, with no lock-in.
- Every login and file — full access, so you or anyone you choose can take it forward.
- A site built to be found — local SEO and the Google groundwork already in place, not a pricey add-on later.
- Someone at the end of the phone — if something comes up you can call me. Most months you won't need to.
Straight answers
Common questions about the process
How long does it take to build a website?
A typical small-business website takes two to three weeks from our first conversation to going live, depending on how quickly content and feedback come back. Larger sites with custom features — booking systems, dashboards, customer areas — take longer, and I always give you a realistic timeline before any work starts.
How much does a website cost?
Every site is quoted at a single fixed price based on what you actually need, agreed before any work begins. There are no hourly rates and no surprise invoices. Most small-business websites fall within a range that the Trading Online Voucher can part-fund by up to €2,500, and I can help you put together the quote for that application.
Do I need to be technical to work with you?
Not at all. You don't need to know anything about hosting, code or SEO. I handle all of the technical side and explain everything in plain English. If you'd like to be able to update parts of the site yourself afterwards — prices, photos, news — I can build it so you can, without calling a developer every time.
What do you need from me to get started?
A short conversation and whatever you already have — a logo, some photos, your existing website if there is one, and honest answers about who your best customers are. If you're missing things like decent photography, I'll tell you what works and how to sort it. You don't need everything ready before we talk.
What happens after the website goes live?
You own everything and you're free to walk away — the site, the domain, the content, all of it. Most people stay in touch because the work keeps paying off, not because they're tied into a contract. I keep an eye on how the site performs and make tweaks when they'll genuinely pay for themselves.
Can you redesign my existing website instead of starting from scratch?
Often, yes. If your domain has age and a clean history worth keeping, I rebuild the new site on the same domain so none of that Google trust is thrown away. We keep what already works, fix what doesn't, and bring the whole thing up to a fast, modern standard.
