Insights & guides

Guides for Irish businesses

Practical, jargon-free advice on getting found on Google, building websites that convert, custom tools, and apps. Written for business owners, not tech people.

A hand holding a phone showing a business app, on a colourful Irish high street

Apps Core guide

App Development for Irish Businesses: Do You Actually Need One?

A jargon-free guide to apps for Irish businesses — customer, team and web apps. What they cost, who really needs one, and the cheaper option most overlook.

An Irish shop owner reviewing her business on a laptop at the counter

Development Core guide

Custom Websites, Tools & Systems: What Irish Businesses Can Actually Build

Your website can do more than sit there — take bookings, track jobs, run a dashboard, save you hours. A plain-English guide to custom development for Irish businesses.

The daveacoleman.com website displayed on a phone, held on a rainy Irish high street

Web design Core guide

Mobile Web Design for Irish Businesses: Why Your Phone Experience Wins or Loses the Sale

Over 70% of Irish web searches happen on mobile. If your site isn't fast, clear and usable on a phone, you're handing customers to your competitors. Here's what actually matters.

Hands writing in a notebook on a wooden desk — the craft of copy that converts

Web design Core guide

Website Copy That Brings In Customers: A Practical Guide for Irish Businesses

Your website copy is doing the selling while you sleep. Most Irish business sites get this badly wrong — here's what actually converts visitors into enquiries.

Google Business Profile for Irish Businesses: The Complete Setup Guide

How to set up, verify, and optimise your Google Business Profile as an Irish business. The step-by-step guide to appearing in Google Maps and local search results.

Phone showing Google local search results with map pins for Irish businesses

Local SEO for Irish Businesses: How to Rank on Google in Your Area

A practical guide to local SEO for Irish businesses — how Google local search works, what moves the needle, and how long results realistically take.

Irish small business owner reviewing their website plans

Web design Core guide

How to Get Your Irish Business Website Part-Funded with the Trading Online Voucher (€2,500)

The Trading Online Voucher gives Irish small businesses up to €2,500 toward a website or e-commerce. How to apply, what it covers, and how to use it properly.

Web designer working at a desk with a professional website on screen

Web design Core guide

Web Design for Irish Businesses: What Actually Gets Results

A straight guide to web design for Irish businesses — what a good site costs, what makes it rank, and what most designers won't tell you about getting customers.

An Irish deli owner sealing a takeaway order at the counter, collection bag ready

How to Take Online Orders Without the Just Eat Commission (Ireland)

Just Eat and Deliveroo take 14–30% of every order. Here's how Irish cafés and takeaways can take online orders on their own site — commission-free, and keep the lot.

Planning the stages of an app build on paper wireframes

How Long Does It Take to Build an App?

How long app development really takes for an Irish business — realistic timelines by complexity, the stages involved, app-store review, and what slows a project down.

An Irish small-business owner planning an app budget at their desk

How Much Does It Cost to Build an App in Ireland?

A straight, plain-English guide to app development costs for Irish businesses — real price ranges, what drives the cost, and how to spend far less without regretting it.

Two phones on a café table — one showing an installed app, one a web app in a browser

Do You Need an App, or Just a Web App? (The Cheaper Option Explained)

Before you spend thousands on an app, read this. The plain-English difference between a phone app and a web app — and how to tell which one your Irish business actually needs.

A calendar and notebook on a wooden desk — planning an SEO timeline for an Irish business

How Long Does SEO Take for an Irish Business? (Honest Answer)

Irish business owners are regularly sold SEO packages with vague promises and no timeline. Here's a straight, realistic guide to what to expect and when.

Two people meeting over coffee at a wooden table — the kind of honest consultation that leads to a good decision

How to Choose a Web Designer in Ireland (Without Getting Burned)

Ireland's web design market is full of agencies that overpromise and lock you in. Here's what to actually look for — and the questions that reveal the truth.

An Irish hospitality owner reviewing the day's bookings

Online Booking Systems for Irish Businesses (Stop Losing the Commission)

Taking bookings by phone, or paying commission to a platform? A plain-English guide to your own online booking system — take deposits, cut no-shows, and keep the money.

An Irish business owner reviewing Google search results on a laptop, head in hand — the frustration of an invisible website

Why Your Irish Business Website Isn't Ranking on Google (And What To Do About It)

If your Irish business website isn't showing up on Google, one of these eight things is almost certainly the cause. A diagnostic walkthrough — and what to fix first.

An Irish café owner updating their own website on a tablet behind the counter

How to Update Your Own Website Without a Developer (Ireland)

Tired of paying for every small website change? Here's how a properly built site lets you update prices, photos and news yourself — in minutes, with no technical knowledge.

Want advice specific to your business?

These guides cover the principles. If you want a straight answer about your specific situation — your website, your town, your industry — get in touch.

Get a straight answer

Call Dave — 083 140 6725

Call Dave